In 2001, Italy had a dream. Tired of hearing the same old Rome, Florence, Venice stories from excited, wide eyed travelers, the Italian Tourism Board and National Association of Italian Municipalities (ANCI) decided to spice things up a bit and broaden the average visitor’s horizons. Born was the Borghi Più Belli Association, a foundation formed to promote smaller, beautiful towns of historical and artistic significance that might otherwise be overlooked or forgotten.
An underground Olive Oil Mill in Presicce
Go down the rabbit hole of beautiful Locorotondo
Originally 100, the list has now grown to 258 little borghi (or towns) that personify Italy’s culture, people, and delightful beauty that continues to wow and enamor tourists from around the world. And they’re in good company! Now spread to France, Spain and Quebec, this idea of authentic and cultural tourism has inspired many other countries to highlight their secret gems and share their culture for the world to see!
Looking out over Asolo
One of Asolo’s private villa gardens
Have you ever been to a Borgo Più Bello in Italy? Share your photos with us and celebrate, you cultural attaché you!
This little Escape Artist playing in her ancestral town of Gerace